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      Hello!

I'm Luana, ContentDesigner & Engineer

I'm excited by the fusion of data, design and linguistics. I envision a future where AI elevates human interaction.
See My Works
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Let's Work Together
      My Servıces

The service I offer is specifically designed to meet your needs.

Problem-Solving

I balance business goals and user needs with a strategic approach. I'm skilled at negotiating priorities and identifying opportunities in cross-team collaborations.

Data Analytics & AI

I find patterns and stories in large amounts of data. I clean messy data and develop text or topic classification to make more informed content decisions. I use Python, R, and SQL.

Information Architecture

I use various techniques to design, test, and iterate digital products. From user journey to empathy mapping, I know how to evaluate and validate ideas concerning design principles.

Content Operations

I create and improve style guides, glossaries, and controlled vocabularies. Also, I'm confident in proposing new methods, tools, and processes to content design teams.
Get In Touch
A woman with orange hair wearing sunglasses, a gray coat, and carrying a checkered bag, stands by a canal railing in Amsterdam, with historic buildings, cars, bicycles, and a boat in the background.
BRAZILIAN
BASED IN
AMSTERDAM
      About

More about me

I'm a multidisciplinary professional with narrative, analytical, and collaborative skills. I'm passionate about Linguistics, AI, and UX topics.

With four years of experience in agile, multidisciplinary teams, I've merged analytical skills with user-centric design to improve and optimize content systems, guides, and operations.

I hold a master's degree in Data & Automation, and I've developed projects in NLP and Computer Vision. My goal is to apply design, linguistics and big data knowledge in AI applications.

My Experiences

I have had the pleasure of working with companies across various industries. I’m always interested in new, exciting, and challenging adventures.

Download Resume

OCT 2024 - DEC 2024
travel (nETHERLANDS)

UX Content at Booking.com

Three-month assignment in the Organic Marketing Team. I collaborated with SEO, Landing Pages, and Localisation teams.

JUN 2022 - SEP 2023
INVESTMENTS (BRAZIL)   

UX Content at Avenue

I multitasked five teams in the Financial Services and Investments verticals. I started the Content Design workflow.

aug 2021 - jun 2022
marketplace (brazil) 

UX Content at Americanas

I worked in three B2B teams: Promotion, Support, and Financial. I structured the style guide and a controlled vocabulary.

"In every project, she goes far beyond task execution: she researches, delves into user pains, demonstrates empathy throughout the process, and develops solutions with high-level results. Luana, your work is amazing."

Alice

Content Designer, colleague at Americanas
“Despite being new, you’ve jumped right into all of our workshops and casual skill share, and it’s been an absolute delight to get fresh eyes on our ways of working. Thank you!”

Sam

UX Writer, colleague at Booking.com
“I found your performance to be exceptional. I think you have a vision of the journey, you understand the proposition, you don't just go by the text that needs to be adapted. You were one of the people I most admired here.”

Maria Luísa

Product Designer, colleague at SKY Brasil
      My Works

Check out some of my portfolio with content and data analysis.

A person is engaged with a digital device displaying business-related content against a backdrop with soft colors.

Pioneering US Bonds in Brazil

Making Foreign Investments More Accessible & Localised

View Case Study
A person is engaged with a digital device displaying business-related content against a backdrop with soft colors.

Using NLP to Discover User Semantics and Concerns

And Informing UX Decisions

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A person is engaged with a digital device displaying business-related content against a backdrop with soft colors.

Empowering Car Hire Decisions

To Boost Confidence on Booking.com

View Case Study
A person is engaged with a digital device displaying business-related content against a backdrop with soft colors.

Transforming Comics into Accessible Audio Narratives

Using Natural Language Processing & Prompt Engineering

View Case Study